EFACEC
Empowering the future since 1948. With me, since 2023.
Press releases, social media content, intranet, website? Got that covered.
B2B content writing with focus on positioning and without sound b-o-r-i-n-g.
Internal or external campaigns? Bring them on.
And to wrap it up, creative concepts with a spark to scripts that don’t put you to sleep.
HPC 400 launch video
Every great journey starts with a spark. Like the HPC 400 EV charger — delivering up to 400 kW of power, built for speed, efficiency, and reliability.
I crafted the video script to bring this innovation to life, blending insights from the commercial and product teams with engaging storytelling.
New website
Development of all written content for Efacec’s new website, designed to offer a more intuitive and seamless user experience. In collaboration with all areas of the company, my team and I structured the site’s menus to improve navigation across business areas, simplify access to key documents and promote direct contact with commercial teams.
A new look and feel. A new purpose.
Alongisde the rest of the creative team, development of a refreshed visual identity with a renewed colour palette where the shades of orange symbolise Energy, while the hues of blue are connected to Mobility. At the centre of this transformation, a new purpose, more straightforward of what the market expects from the company and that is also expressed in the new way of presenting Efacec’s business areas.
Branding for international exhibitions
Creation of a slogan transversal to multiple international exhibitions – Energy on the Move – ensuring consistency while adapting visually (orange hues for energy, blue for mobility). The concept connects electric mobility (Power2Drive), broader mobility (UITP), and diverse energy solutions (CIRED), reinforcing brand recognition with a fresh, impactful message.
This included the development of all written content across channels and formats - landing page, social media posts, press release, booth, invitations, email signatures, video scripts for product launches (such as the one for HPC), internal briefs and branded gifts and giveaways - all aligned with the central message.
Campaign for the 75th anniversary of Efacec
From creation of the main slogan to social media content, or even from internal communications to PowerPoint presentations or brochures - you name it, I did it - happy birthday to you, Efacec.
NOVA | Digital Transformation Project
Branding of the internal digital transformation project NOVA - from naming to the development of a brand identity rationale in collaboration with the designer. This included a wide range of internal communication materials: presentations, launch toolkits, email templates, internal newsletters, and email signature, all to ensure internal alignment across all teams involved.
Ready, Set, Charge | Launch of the new QC 180 EV charger
Development of all written content, from the main slogan to all social media posts and scriptwriting for the video.
There were videos to suit all tastes, whether it was to launch the product
Or to show all branding possibilities
Power:on | Internal Magazine
Development of all written content for Efacec’s internal magazine, covering every topic on the company’s business areas, sustainability, innovation projects, people and culture, you name it.
