From Mitsubishi to Opel, with a subtle Czech touch from Škoda.
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Fully digital campaign.
B2B campaign offering exclusive benefits for fleets.
Fully digital campaign.
In a market where we “compete” with more established brands in Portugal, there is a need to create a unique campaign for Opel, associating the purchase of an Opel with happiness. Be Happy and Be Opel are interchangeable but dependent on each other.
B2B campaign.
After-sales service/workshop campaign.